Executive Masterclass: Introduction to Design Thinking

A One-Day Intensive on Human-Centered Innovation and Strategic Problem Solving

Schedule: 9:00 AM – 5:00 PM (1-Day Immersive)

Credential Earned: Executive Certificate

Format: Live In-Person or Interactive Executive Virtual Boardroom

Ideal For: Product Directors, Executive Strategists, Innovation Consultants, Founders, and Corporate Intrapreneurs 

Course Overview

Market leaders do not guess—they design. In this intensive one-day masterclass, executives, product leaders, and strategists will learn how to deconstruct complex business challenges and build high-value solutions rooted in deep human insight.

Led by certified Design Thinking coaches, this program delivers a condensed, high-yield immersion into human-centered problem-solving. Through real-world case studies and hands-on sprint exercises, you will master the end-to-end framework required to de-risk innovation, eliminate organizational assumptions, and accelerate customer-centric growth.

Masterclass Agenda (9:00 AM – 5:00 PM)

09:00 AM – 10:30 AM | Session 1: The Human-Centered Mindset & Qualitative Discovery

• • The business case for Design Thinking in prestige and enterprise markets.

  • Stage 1 (Empathize): Qualitative research methods, active listening, and mapping the Customer Journey to uncover hidden friction.

10:30 AM – 10:45 AM | Executive Networking Break

10:45 AM – 12:30 PM | Session 2: Framing the Problem & Synthesis

• • Stage 2 (Define): Turning raw observational data into actionable strategic insights.

  • Structuring Point-of-View (POV) statements and formulating high-impact "How Might We" (HMW) frameworks.

12:30 PM – 01:30 PM | Executive Lunch & Collaborative Discussion

01:30 PM – 03:00 PM | Session 3: Divergent Ideation & Solution Architecture

• • Stage 3 (Ideate): Structured ideation frameworks to generate high-yield, defensible solution concepts.

  • Evaluating concepts at the intersection of Desirability, Feasibility, and Viability.

03:00 PM – 03:15 PM | Executive Refreshment Break

03:15 PM – 04:30 PM | Session 4: Rapid Prototyping & Live Testing

• • Stages 4 & 5 (Prototype & Test): Building low-fidelity models to make abstract concepts tangible.

  • Designing validated feedback loops to test core assumptions before committing capital.

04:30 PM – 05:00 PM | Session 5: Executive Synthesis & Certificate Presentation

• • Integrating Design Thinking into day-to-day organizational workflows.

  • Action planning and formal presentation of Certificates of Completion.

For Private Enterprise: "Private in-house masterclasses are customized to your enterprise IP and held strictly by arrangement." 

1. Submit Request: Complete a 2-minute strategic profile & objective intake. Send an email to dee@resabal.com with the subject Request a Design Thinking Masterclass Invitation for Individuals OR Request a Private Design Thinking Masterclass for enterprises. The email body should include your objective and personal profile. Enterprises should include their company profile in their emails. 

2. Advisory Fit Assessment: Our team reviews your strategic goals to ensure alignment with the cohort or organizational scope.

3. Invitation & Onboarding: Approved applicants receive a formal invitation, pre-masterclass diagnostic materials, and access details.